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MORE WORK
KAWASAKI
Street
Drive street bikers straight to the deal
Touring
Niche sale for serious bikers
Off-Road
Driving bikers to 100 square ft of showroom floor
Targeted
Emails targeted based on past shopping & buying behavior
HIGHMARK INSURANCE
Anchor 1
Gamify
Driving healthy consumer behavior through addictive games
Relevant
When they're reading news, give them news
Content
Consumers have their choice of paths to the right level of engagement
Resonate
Boomers are optimistic. Talk with them that way.
WESTERN UNION
Anchor 2
Story
For the unbanked, the happy ending is everything.
Rewards
Incentives drive positive content creation.
Options
The WU audience responds to convenient offline options
Happy
Money evokes more emotion than most things. Make it positive.
BONUS VIDEO
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